We are committed to corporate responsibility and sustainability, which promote the long-term interests of our stakeholders and help build public trust in Twitter.

  • Impact Report
  • Health
  • Business Practices
  • People + Culture
  • Environment
  • #TwitterForGood

Introducing Twitter’s Global Impact Report

We’re excited to share our first Global Impact Report, a cohesive representation of the work we’ve done across environment, social, and governance issues since our founding in 2006.

Now more than ever, building trust through transparency and accountability is key to delivering on our purpose of serving the public conversation. Over the years, we’ve been open about our work and where we’re making an impact - from our quarterly I&D Reports that highlight our commitments to inclusion and diversity, to our Transparency Reports which reflect our work to protect the integrity of the conversation on Twitter.

This report aims to bring these and other initiatives together in one place, showcasing Twitter’s work across corporate responsibility, sustainability, and philanthropy. It’s a big step in our commitment to sharing more about the work we know is important to the people we serve - from our employees, or Tweeps, to partners, investors, and the people around the world who use Twitter.

For our 2020 report, we’ve organized our work into five key areas:

  • Our Service: Earning trust is one of our core operating principles, and it begins with how we act. We want people to have safe, inclusive, and authentic conversations on Twitter and are working to promote healthy conversations on our service while continuing to grow our audience and our business in socially responsible ways.
  • Governance: We’re committed to sound corporate governance, strong ethics, and compliance practices, which promote the long-term interests of the diverse communities we serve and help build public trust in Twitter.
  • People and Culture: We often say that Tweeps come for the purpose and stay for the people, along with the unique experience and knowledge gained from working at Twitter. This includes building a company and culture that reflects the incredibly vibrant and diverse conversations happening on our service every day.
  • Twitter for Good: Strengthening our communities is core to our social impact philosophy, and our goal is to bring our company and community together as a positive societal force around the world.
  • Planet: Climate change is one of the greatest challenges of our time. We’re committed to protecting the environment, reducing our carbon footprint, and fostering long-term sustainability projects to play our part.

Our hope is that by presenting and organizing our work in this way, we’ll be able to clearly showcase what we’ve done and provide a roadmap of where we’re headed.

Download our 2020 Global Impact Report

What’s Next

We’ve made an impact - both as a company and as a service supporting the public conversation globally. While our work is not done, we’re confident that our progress and our clarity of purpose position us well to continue making an impact and improving the health of the public conversation. We’ll continue to make progress on these important initiatives and share more about our efforts in the future.

In the meantime, we’ll keep listening to your ideas and feedback. We’re grateful to our dedicated employees, our extraordinary NGO partners, and the diverse communities around the world that we serve. We will make Twitter and the world stronger, together.


We want people to feel safe on Twitter. Building a Twitter free of abuse, spam and other things that distract from the public conversation is among our top priorities. Our health work is designed to help people feel safe being a part of the conversation and to help them find credible information on our platform. While there’s more work to be done, we’ve made strides in creating a healthier service.

Our Work

Twitter is the place where people express their real thoughts, real feelings, and real selves. Diverse voices participating in the public conversation is what makes Twitter unique. To better serve our purpose, we are committed to increasing the collective health, openness, and civility of public conversation by continuously updating our rules, processes, technology, and tools to ensure all people can participate in the public conversation freely and safely.

Here are our latest Health announcements:

To view all updates related to health, please visit the Twitter Blog here.

The Twitter Transparency Report

We’re continually striving to be more proactive and open in the work we do to serve the public conversation on Twitter. Part of that effort is our biannual Twitter Transparency Report, which we’ve produced since July 2012 to share global trends across a number of areas of our enforcement on Twitter, including the Twitter Rules and legal requests we receive.

We have reimagined and rebuilt our biannual Twitter Transparency Report site to become a comprehensive Twitter Transparency Center. Our goal with this evolution is make our transparency reporting more easily understood and accessible to the general public.

The full archive of reports can be found here. To see past results, click on a specific topic (for example, “Removal requests”) and access the dropdown box on the upper right section of that page to select a six-month period.

The Twitter Privacy Center

By using Twitter, you've shown us that you trust us with your data. We do not take that trust lightly. That’s why we’ve created the Twitter Privacy Center, a destination to provide more clarity around what we’re doing to protect the information you share with us. The Twitter Privacy Center will host helpful information about our privacy and data protection work: related initiatives, announcements, new privacy products, and communication about security incidents.

The Twitter Trust and Safety Council

The Twitter Trust and Safety Council provides input on our safety products, policies, and programs. Twitter works with safety advocates, academics, and researchers; grassroots advocacy organizations that rely on Twitter to build movements; and community groups working to prevent abuse.

The full list of safety partners can be found here.

Business Practices

Earning trust is one of our core operating principles, and it begins with how we conduct ourselves. We believe in growing our business in a socially responsible way.

Our Policies

Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use our suite of advertising products. Advertisers on Twitter are responsible for their Twitter Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully.

Our full Ads Policies can be viewed on this page.

Recent Updates

We regularly review and update our Ads Policies to create a safer and more positive experience for the customers we serve, both advertisers and the people who use our service. Here are our latest announcements:

The Global Alliance for Responsible Media

Twitter joined 16 other of the world’s leading advertisers to announce the Global Alliance for Responsible Media, an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety. Read more here:

New MajorityReady Coalition

Led by GroupM, and comprised of Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom, the coalition’s aim is to help brands better adapt to the changing U.S. demographics and assist in developing their audience planning and media strategies accordingly. Read more about it here.

Supplier Diversity

Twitter is driving towards a more diverse set of suppliers. Since launching this program, much of our work has focused on understanding our current spend with diverse suppliers, the resources that buyers need to be successful, and the unique value Twitter can bring to diverse suppliers and our community partners.

We developed program objectives for 2019 and beyond focused on:

  • Connecting qualified diverse-owned businesses with Twitter
  • Establishing strategies that help suppliers better compete for Twitter business
  • Setting near and long-term diverse supplier spend goals
  • Developing accurate and timely diverse spend reporting
  • Promoting Twitter’s commitment to Supplier Inclusion

People + Culture

At Twitter, we see an incredibly vibrant and diverse conversation on our service every day, and we strive to reflect that within our company. We know our best work comes from having a diverse workforce and we are constantly seeking new perspectives to make our company stronger.

The Inclusion and Diversity Report

Our goal is to create a more inclusive culture and diverse workforce by developing a strategy that begins with building a foundation of respect and understanding. We’re focused on powering positive change by fostering respectful conversations, creating deeper human connections, and encouraging diverse interactions across the company. Our quarterly Inclusion and Diversity Report highlights areas where we’re making progress in building a more diverse and inclusive Twitter, and where more focus is needed. Read the latest version here.

To view all updates related to inclusion & diversity, please visit the Twitter Blog here.

Twitter Engineering Apprenticeship Program

Through this program, we hope to grow our technical workforce of next-generation leaders from nontraditional backgrounds (coding bootcamps, self-taught coders, veterans, caregivers returning to the workforce, etc.) and those underrepresented in tech (women, black, Latinx, Native American).

To learn more about this program, please refer to this blog post.

Additional Resources


The issue of climate change is increasingly a topic discussed on Twitter on a global scale. Leading up to the 50th anniversary of Earth Day in 2020, we took a number of concrete steps at Twitter to contribute to efforts to address climate change and to foster greater sustainability.

We made a decision early on for our employees globally to work from home to support efforts to slow the spread of COVID-19. Over the past year, we've also celebrated significant achievements in our Twitter offices and maintained momentum while working remotely.

Highlights from our work leading up to the 50th anniversary include:

  • Office Build-Outs: We will continue to work closely with our Real Estate and Workplace team to ensure that we’re retrofitting and installing environmentally-friendly water faucets and achieving at least 95% “Green Certified” status and using 100% Carbon Neutral Energy in our directly-leased buildings by 2025. To date, 92% of our global office space is Green Building Certified Spaces.
  • Energy: In 2019, Twitter converted 300,000+ square feet of office space, or roughly 300kWh/mo of standard grid electricity to 100% renewable energy through PG&E’s Solar Choice Program in our San Francisco office.
  • Sustainability Team: In 2019, Twitter’s Real Estate & Workplace team formally developed a Workplace Sustainability Team focusing on implementing sustainability standards and reducing our impact on the environment. This team also created resources for employees to encourage environmentally healthy habits, even as we work from home.
  • Plastic Use: By reducing our single-use plastic consumption, we’ve effectively removed more than 100,000+ plastic straws, 70,000+ plastic toothbrushes, and 35,000+ single-use plastic beverage bottles from our offices per year.
  • Recycled Products: We continue to strive to introduce and increase pre- and post-consumer recycled content in our office supply. In 2019, we introduced 100% recycled content mailer packages in our San Francisco mailroom and are still working toward our goal of utilizing 100% recycled paper products by the end of 2020. We’ve also partnered with TerraCycle in several offices to recycle products that otherwise would not be recyclable through existing municipal systems (i.e., plastic bags, plastic shipping material, pens, and other writing utensils).
  • Composting: We’re actively composting in more than a third of our offices around the world to divert organic waste away from landfills — we will meet a 50% target in 2021. For example, after introducing this in our Atlanta office in 2019, we were able to divert 244 pounds of organic waste from landfills in less than six months.

Read more about our sustainability initiatives: Earth Day 2020 blog post.


We reflect the power of Twitter through civic engagement, volunteerism, and charitable partnerships. Our philanthropic mission is to harness the positive power of Twitter to make the world a better place. We embrace this goal through civic engagement and volunteerism as well as content and data partnerships with NGOs and charities around the world.

The #TwitterForGood Impact Report

Learn more about our global Twitter For Good work and impact. Our latest report can be read here.

Corporate Philanthropy

Our corporate philanthropy efforts are focused where we can have direct impact on issues of importance to our communities and the people who use Twitter. Our areas of focus are: online safety and health, freedom of expression and human rights, equality, environment and climate change, and emergency response and disaster relief.

Here are some examples of our involvement with social causes:

Community Engagement

We work with nonprofits all over the world to help them with best practices to develop a more effective and engaging presence on Twitter.

In San Francisco, the ‎@NeighborNest‎, located directly across the street from Twitter HQ, provides a family-friendly learning center for the local community. In Dublin, the #ImpactNest provides space and support for social innovation startups.